Be Extraordinary
So, you have to promote a product or service. If the angles that you are using to promote it is not working as effectively as before, this quick QnA today might help you come up with fresh ideas. Question: Hey Tavia, I am partnering an SME to help them market their CRM (Customer Relationship Management
I’ve never enjoyed attending networking events and I have a hunch that you don’t too. Why? It’s like an awkward “businessy businessy” meeting, where people have to dress up, smile, exchange name cards and talk about your business (or listen to others talk endlessly about theirs). Here’s why you don’t have to listen to me:
(And how avoiding it will make you a smart money-magnet on the internet). Content marketing is probably one of the best forms of inbound marketing. But I regret to tell you that you have been sorely misinformed about how it should really be done. You see, when eager marketers hear that content marketing is
E-mail provider, Aweber’s homepage, has this nice little line: Connections that last are built in the inbox. I largely agree. In the wild, wild west of the internet, everything seems to be vying for our attention. I just used the iPhone app, Checky, yesterday and gally, I checked my phone 119 times in a day! Everyday,
I’m about to help a client do up a re-branding initiative. I’ll call the company, X, for confidentiality purposes. I credit strategyr.com for providing the stunning graphics in this post. Here is, branding walk-through. This post will be done in a “walk-through” style, where you peek into my brain and look at my exact thought process. It
Here’s how I am going to keep my promise of getting you eyeballs for free. This post shows you how to get your “hell yeah!” offer in front of eyeballs, for Free! But first, if you don’t know what a “Hell yeah!” offer is, click here to learn more. You can come back here later
Spending the time building out the product, without thinking about product-market fit. You can’t launch to crickets! My first pet project was building of this windscreen wiper replacement called “bye rain”. You know when you’re driving in a heavy rain, having 2 sticks (windshield wipers) to wipe away the rain isn’t adequate. All you see
Why Retention Is As Important, If Not More Important Than Acquisition Top companies succeed because they simultaneously mastering acquisition and retention. The acquisition game is changing (cost of acquisition gets higher as the market gets more saturated: for example, as Facebook ads marketing gets more popular, the cost increases as well) and the focus on
As a marketer, one of the most important things to do is to obtain understanding of human nature and why your target market do the things they do, their innermost desires and consequently, craft an offer that gives them exactly what they want. The bible gives a very good description of the 7 deadly sins
