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Branding Walk-Through

I’m about to help a client do up a re-branding initiative. I’ll call the company, X, for confidentiality purposes. I credit strategyr.com for providing the stunning graphics in this post. Here is, branding walk-through. This post will be done in a “walk-through” style, where you peek into my brain and look at my exact thought process. It

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Getting Eyeballs For Free (Part 2 of 2)

Here’s how I am going to keep my promise of getting you eyeballs for free. This post shows you how to get your “hell yeah!” offer in front of eyeballs, for Free! But first, if you don’t know what a “Hell yeah!” offer is, click here to learn more. You can come back here later

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The Story Of My Life (So Far) -Part 2

The 2 most challenging time in my life was when I was 18-19 years old.  I was enrolled in Raffles Junior College, which is the top college in Singapore. For a very big part of my life, I have always seen myself as someone who was good at studies, I got good grades and did

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The No.1 Mistake That Entrepreneurs Make

Spending the time building out the product, without thinking about product-market fit. You can’t launch to crickets! My first pet project was building of this windscreen wiper replacement called “bye rain”. You know when you’re driving in a heavy rain, having 2 sticks (windshield wipers) to wipe away the rain isn’t adequate. All you see

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I Should Have Been Dead

What is this “Entrepreneur” business? When I was 12 years old, the word “entrepreneur” wasn’t even a buzz word yet. Nobody in my family was an entrepreneur. My parents were working for an insurance company, my uncle and aunts were civil servants, mechanics and I had an uncle that was a broker. My close family

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Why I Won’t Write For You Anymore

I started this blog to document my journey of learning. Before you make assumptions about this post from the headline, don’t worry, you will still get to read more posts. First, please read on. Please Note: This post is meant to encourage writers and people who create. It is not like my other posts which

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Retain: Don’t Ignore The Old For The New

Why Retention Is As Important, If Not More Important Than Acquisition Top companies succeed because they simultaneously mastering acquisition and retention. The acquisition game is changing (cost of acquisition gets higher as the market gets more saturated: for example, as Facebook ads marketing gets more popular, the cost increases as well) and the focus on

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