• Branding Walk-Through

    I’m about to help a client do up a re-branding initiative. I’ll call the company, X, for confidentiality purposes. I credit strategyr.com for providing the stunning graphics in this post. Here is, branding walk-through. This post will be done in a “walk-through” style, where you peek into my brain and look at my exact thought process. It

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  • I Should Have Been Dead

    What is this “Entrepreneur” business? When I was 12 years old, the word “entrepreneur” wasn’t even a buzz word yet. Nobody in my family was an entrepreneur. My parents were working for an insurance company, my uncle and aunts were civil servants, mechanics and I had an uncle that was a broker. My close family

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